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Liger Underperforms at South Box Office, Hattrick of Disaster for Vijay Deverakonda

Liger, the much anticipated Telugu film starring Vijay Deverakonda, debuted on Thursday and got off to a strong start, grossing around Rs. 17 crore in South India (+2 crore from paid screenings in Hindi). 

Nevertheless, the lecture received blatantly poor reviews from the audience and critics notwithstanding the collections. The South Indian market for the movie saw one of the largest falls ever. Our surveillance indicates that Liger made between Rs. 4.10 and Rs. 4.40 crores on its second day, bringing its total earnings to at least Rs. 21 crore.

The film is expected to achieve an opening weekend share of between Rs 15 and Rs 16 crore in the Telugu markets, where the two-day share is now around Rs 11 crore. For those who don’t know, the sport-based action comedy was sold to the distributors for a total of Rs. 55 crores; as a result, the Vijay Deverakonda movie is expected to make a minimum loss of Rs. 35 crores in Telugu states. The film stands to lose the distributors more than Rs. 50 crores if we consider the global potential.

After World Famous Lover and Dear Comrade, it will be the actor’s third straight failure in the Telugu market. The run should end when he performs Khushi with Samantha next. While the film has failed to find an audience in Tamil Nadu, Kerala, and Karnataka, it is anticipated that Telugu-speaking areas will have seen the last of it by Monday.

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