Tamil superstar Vijay’s upcoming release ‘Varisu’ is going to clash with Thala Ajith’s ‘Thunivu’ this Pongal season.
Ajith in ‘Thunivu’, Vijay, Rashmika Mandana in ‘Varisu’
Chennai: Massive stars from the south Indian film industry will vie for audience eyeballs during one of the most crowded Indian festival release frames.
This upcoming week is celebrated as the Pongal, Sankranti and other harvest festivals in many parts of India.
Vamshi Paidipally’s action family drama, ‘Varisu’ starring Tamil superstar Vijay, is all set to hit the theatres on January 11. The heavyweight cast also includes Rashmika Mandanna, R Sarathkumar, Prabhu and Prakash Raj among others.
Also due a January 11 release is H Vinoth’s action heist film ‘Thunivu’, starring Ajith Kumar. The movie also stars Manju Warrier and Samuthirakani in prominent roles.
Meanwhile, Megastar Chiranjeevi headlines KS Ravindra’s Telugu-language action comedy ‘Waltair Veerayya’ that boasts a stellar cast including Ravi Teja, Shruti Haasan, Rajendra Prasad and Catherine Tresa. The film and its Hindi-language dub is due for a January 13 release with previews on January 12.
So many big-ticket titles releasing in the same time frame has led to distributors adopting different promotional strategies. In the UK for example, ‘Varisu’ distributor Ahimsa Entertainment is running a digital advertising campaign at 75 locations across London.
Lyca Productions, which is distributing ‘Thunivu’ in the UK and Europe via Boleyn Cinemas, has a promotional van for the film doing the rounds of London landmarks including Big Ben and Tower Bridge.
Meanwhile, amidst all the southern Indian star power, there is a lone Bollywood release during the festival frame – Aasmaan Bhardwaj’s comedy crime drama ‘Kuttey’, starring Naseeruddin Shah, Arjun Kapoor, Tabu, Konkona Sen Sharma and Radhika Madan, due for January 13.