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Lexus partners with Marvel Studios

HERE is Jade B. Sison again, this time updating us on Lexus’ huge hop from purely selling to dwelling on the silver screen. It’s another bold leap that only the brave can muster. Jade’s item:

Tokyo, Japan—To join the ranks of the nation of Wakanda’s elite Dora Milaje warriors, one must possess extraordinary qualities—and their choice mode of transportation does, too.

Enter the all-new, all-electric RZ 450e, Lexus’ technologically-advanced BEV (Battery Electric Vehicle) that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.

This fall, the Marvel Studios’ Black Panther franchise and Lexus will once again join forces as the official automotive partner of the highly-anticipated Marvel Studios’ Black Panther: Wakanda Forever.

Ahead of the film’s global release beginning November 9 2022, the RZ 450e, driven by Dora Milaje warriors, will star in heart-pumping 60-, 30-, and 15-second spots called “An Electric Future.”

Directed by Anthony Leonardi III, the visually-thrilling spot finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfill her national duty in the unfamiliar roll of public speaker.

General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.

The RZ 450e welcomes General Okoye’s adventure in stride, allowing the Dora Milaje to dodge their pursuers with its precise Steer-by-Wire steering, balanced handling thanks to DIRECT4 all-wheel drive, and a seamless on-demand application of power via front and rear eAxle motors. And because of the RZ’s BEV-specific seating placement and versatile digital rearview mirror, all-around visibility for General Okoye’s driver and front passenger is optimal.

“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team-up with Lexus once again to bring an action- packed story and supporting 360 campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.

“We’re excited and honored to continue our collaboration with the Marvel Studios’ Black Panther franchise,” said Michael Moore, Lexus International’s General Manager for Strategic Communication. “Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.”

About Lexus

Lexus began its journey in 1989. In 1998, Lexus introduced the luxury crossover, Lexus RX. As the luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.33 million electrified vehicles including HEVs, PHEVs, and BEVs (as of the end of November, 2021).

About Wakanda Forever

In Marvel Studios’ Black Panther: Wakanda Forever, Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. Black Panther: Wakanda Forever, directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in theaters November 2022.

PEE STOP The Vios remains as the runaway leader in passenger car sales from January to September, with 24,086 units sold.  Mirage is second with 6,317 and City third with 2,781. Innova is No. 1 in the MPV (Multi Purpose Vehicle) category with 12,773 units sold, followed by Xpander 10,831 and Ertiga 2,629.   In pickups, Toyota leads again with the Hi-Lux hitting 19,144, followed by Navara 8,737 and Ranger 7,484.




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