Relive the legendary day that redefined music festivals. On July 28, 1973, over 600,000 music fans descended on Watkins Glen for “Summer Jam,” featuring iconic performances by the Grateful Dead, the Allman Brothers Band, and The Band. Now, The Vending Lot is bringing the spirit of that historic event directly to you.
We’re excited to announce the arrival of our exclusive Watkins Glen Vintage Series collection. This drop includes everything you need to celebrate this monumental moment in rock history, from high-quality apparel to unique collectibles.
Explore the Collection:








- Apparel: Featuring vintage-style designs on Champion T-Shirts, Hoodies, Sweatshirts, Adidas Performance Polos, and 3/4 Sleeve Baseball Tees.
- Headwear: Distressed Caps and Embroidered Vintage Caps capturing the ’73 vibe.
- Accessories: Colorful Mugs perfect for your morning brew.
This limited collection is available now. Gear up and honor the Summer Jam legacy at The Vending Lot.
Summer Jam at Watkins Glen: The Day Rock History Overflowed
On July 28, 1973, an event unfolded at Watkins Glen Grand Prix Raceway in upstate New York that would forever hold a unique place in music festival history. Known simply as “Summer Jam,” this one-day festival featuring the Grateful Dead, the Allman Brothers Band, and The Band was intended to draw a crowd of approximately 150,000—the number of tickets sold. However, the reality far exceeded expectations, cementing Watkins Glen as a legendary, if chaotic, milestone.
The Unprecedented Crowd
What began as a ticketed event quickly morphed into a massive, unplanned gathering. Estimates place the attendance at an astonishing 600,000 people, and possibly more. This influx created an immediate logistical nightmare, overwhelming the venue and surrounding infrastructure. Crucially, it made crowd control and ticketing impossible, transforming the event into what was essentially the largest free concert in history up to that point. The sheer volume of attendees dwarfed Woodstock, held four years prior, making Summer Jam at Watkins Glen the single largest gathering of people at a music festival at the time.
The Iconic Lineup and Legendary Performances
Despite the chaos offstage, the music delivered. The lineup featured three of the era’s most influential bands, each at the peak of their creative power:
- The Band: Known for their distinctive Americana sound, they opened the show, setting a soulful tone for the day.
- The Allman Brothers Band: The undisputed kings of Southern rock brought their signature improvisational jams and high energy, captivating the massive audience.
- The Grateful Dead: The headliners, revered for their extended improvisations and dedicated following, played a marathon set. Famously, they also performed a two-hour soundcheck a day early for the thousands who had already arrived, a spontaneous mini-concert known as “The Summer Jam Rehearsal.”
The performances themselves were characterized by spontaneity and collaboration, showcasing the synergy between the bands.
A Legacy of Community and Scale
The magnitude of Summer Jam at Watkins Glen was staggering. The population of the festival site effectively became the second-largest city in New York State for that weekend. While the logistical difficulties were significant, the event is primarily remembered by attendees for the spirit of community and the sheer scale of the gathering.
Summer Jam ’73 wasn’t just a concert; it was a cultural phenomenon that highlighted the incredible draw of the era’s biggest rock acts and demonstrated the power of music to unite hundreds of thousands of people in a single location. It remains a definitive moment in rock history and a testament to the enduring appeal of the Grateful Dead, the Allman Brothers Band, and The Band.
Product Listing Description: Summer Jam ’73 Vintage Series
Own a Piece of History: Summer Jam at Watkins Glen ’73 Vintage Series
Step back in time to July 28, 1973, and the legendary rock event that brought together over 600,000 music fans. The Summer Jam at Watkins Glen was a monumental day, featuring the iconic sounds of the Grateful Dead, the Allman Brothers Band, and The Band. Our exclusive Vintage Series collection captures the spirit and style of that record-breaking festival.
This curated selection celebrates the largest music gathering of its time. Whether you were there or wish you had been, our official merchandise allows you to carry the legacy of Watkins Glen.
What’s in the Collection?
We’ve dropped a range of apparel and accessories designed for comfort and crafted with a nostalgic feel. Discover the collection’s standout items, including high-quality Champion T-Shirts, Hoodies, and Sweatshirts, vintage-style Caps (Distressed and Embroidered), and Colorful Mugs. We also feature premium Adidas Unisex Performance Polos and 3/4 Sleeve Baseball Tees.
Each item features unique designs honoring the bands and the venue, ensuring you get authentic gear that stands out. Shop the Watkins Glen Vintage Series today and celebrate the Grateful Dead, the Allman Brothers Band, and The Band.


